You’re not paying for the time taken, but the value it brings.
No two jobs are the same, but their effects can be strikingly similar.
The prices given below are indicative of the impact the work will have to your business. But we’re always open to discussion.
Diagnosing
(internal & external)
• Review all supplied brand collateral, and understand brand perception.
• Define your business objectives.
• Define your core target audience, and how you might reach them.
• Review key competitors with a perceptual map, and position you to win better.
• Analyse key market forces at play in your category.
• Assess key comparator brands.
• Presentation of insights and recommendation as to how you can win better.
£15k–£30k
Positioning
(platform and meaning)
• Craft a brand platform, telling the story of the brand in a meaningful and compelling way. Includes:
• Guiding principles
• Reason to exist & believe
• Single minded proposition
• What you’re against
• Define how you can live your guiding principles, through an internal culture of the business.
• Presentation of a brand platform that will act as the springboard for all future actions.
£15k-£25k
Experiencing
(communication & culture)
• Review all existing brand collateral and internal culture.
• Score against our 5 Associated Memorable Moments criteria.
• Attribute ‘moments’ to the marketing sales funnel.
• Write lead messaging in Hero, Hub, Hygiene format.
• Recommendation of touchpoints you should invest into.
• Presentation of proposal detailing the recommended Experience Ecosystem.
£15k-£25k
Archtecting
• Assessment of the existing portfolio of brands, and identification of strengths and weaknesses.
• Recommended architecture model.
• Definition of clear relationships, roles and responsibilities for each brand.
• Presentation of proposal detailing the suggested brand architecture.
£14k–£19k
Naming
• A long word list associated with the strategy and principles of the brand.
• Identification of key themes to work from.
• Workshop with key stakeholders to create potential names, using the word list.
• Shortlist of potential names (around 4-6).
• Selected names checked against Companies House and UK Trademarks.
• Selected names checked for available social handles / urls.
• Presentation of proposed names and the relevant checks.
£12k–£17k
Pricing
Pricing review
Van Westendorp survey
Findings analysis
Suggested changes
Pricing presentation
£15k-£25k
Writing
500-800 word article on brand, strategy or marketing topic.
£750-£2k
Speaking
30 minute talk on brand, strategy or marketing topic.
£2k-£5k
(travel/accommodation
not included)